25 CTA’s (Calls To Action) That You Can Use On Instagram
Yes, you heard that right! We have 25 Calls To Action that you can use on Instagram TODAY! Instagram is a highly visual social media platform, but engaging your audience requires more than just excellent photos and videos!
As a business owner, you’ve likely already heard the advice to incorporate a CTA (Call To Action) on your Instagram, — yes, CTA’s are the ticket to real interaction and greater audience engagement!
For those who are struggling to find the perfect blend of words, aka. creating unique CTA’s that will resonate, drive engagement, and increase your business’ visibility, we have rounded up 25 of our favourite CTA’s just for you!
But, before we dive in….
What Is A Call To Action On Instagram
A Call To Action on Instagram is a prompt or instruction strategically crafted to encourage your target audience or users to take a specific desired action after viewing your content.
It guides people towards interacting with your post, story, or profile in some shape or form, such as liking a photo, leaving a comment, visiting a link or landing page, or making a purchase.
Why Is The Instagram Call To Action Essential
When it comes to your digital marketing, a strong Instagram CTA has the power to guide your audience to take specific actions that boost website and blog post traffic, generate sales, encourage conversions, and drive brand growth.
The CTA is essential because it transforms passive viewers into active participants, increasing engagement, fostering community, and ultimately supporting your business goals!
Without a CTA, you are leaving your audience’s next moves up to chance, and this can limit the success of your content and campaigns. Now we're here to make it easy for you with our 25 Calls To Action that you can use on Instagram.
See below our 25 Calls To Action that you can use on Instagram —
To Increase Engagement
“Double tap if you agree!” — A quick and easy CTA that encourages likes, especially since it allows people to give their opinion with just a simple tap!
“Tag a friend who needs to see this!” — Increase your reach by asking your audience to tag someone who may find your post interesting and valuable.
“Save this post for later!” — This is a good reminder for followers that they can simply click the save option and reference back to your content at any time.
“Share this in your story!” — Another great CTA to ask your audience that will help in increasing your reach and visibility to new audiences.
“What are your thoughts? Drop a comment below! — Using an open-ended question like this one encourages your audience to share their opinions, sparking conversation in the comments section!
For Feedback And Interaction
“Swipe up for more details!” — For Instagram stories with links or Instagram ads, this popular CTA leads people directly to a product or web page.
“Hit the link in our bio for more information!” — If you don’t have the swipe-up feature, this is an effective CTA that will guide users to your bio link for further details.
“Comment below with your favourite [blank]...” — This CTA will encourage your followers to share their preferences on a particular topic, which not only increases engagement, but also gives you valuable insight into your audience’s tastes.
“Who can relate? Let us know in the comments section!” — By tapping into relatable monthly content, you are allowing space for your audience to share their personal experiences.
“Tell us your thoughts using only one emoji!” — This CTA is quick and fun, giving people an opportunity to engage, but without too much effort.
For Building Connections
“Tag someone who inspires you!” — Create deeper bonds by encouraging users to highlight significant people in their lives.
“What do you find challenging about [topic/product]? Share below!” — This CTA asks your audience to reveal a vulnerable point, opening the door to meaningful engagement, conversation, and solutions.
“Drop a [heart emoji] in the comments section if you love this!” — A simple CTA that both encourages likes and allows followers to express their emotions.
“Feel free to share your story in the comments section below!” — Build more meaningful relationships with visitors by prompting them to share their stories.
“Which would you choose; A or B?” — Choice-based CTAs are great in that they spark engagement and make users feel truly a part of your content.
Giveaways And Contests —
“Enter our giveaway by tagging [specific number] of friends!” — Organically grow your following by leveraging your followers’ connections.
“Follow us and DM to enter!” — This CTA both encourages a new follow AND direct interaction via your DMs.
“Like, comment and share to win!” — A classic multi-action CTA often used for Instagram contests, ensuring maximum engagement on a single post.
“Want to win [product]? All you need to do is tag a friend and follow us to enter!” — A more detailed giveaway CTA that allows you to boost your following while also increasing engagement.
“Check out the rules in our bio and be sure to enter!” — Lead followers to where they can check out more information about participating in your contest.
Instagram Stories And Instagram Reels
“Vote in our poll!” — The poll sticker feature in Instagram Stories is an easy and effective way to boost your engagement and receive feedback.
“Ask us anything! Drop your question here!” — Take advantage of the question sticker in Stories to interact directly with your audience.
“DM us for more info!” — To build more personal and genuine relationships with your followers, encourage them to reach out to you directly.
“Screenshot this and share it!” — You can use this for lists, quotes, templates, a particular image, etc. People can save and then share with their own following.
We’re going live at [specific time]... Join us then!” — A powerful CTA to notify your audience about an upcoming Instagram Live event, increasing your viewership.
Common Mistakes To Avoid With CTA’s On Instagram
When using Calls To Action on Instagram, it is definitely easy to make mistakes. Here are a few common CTA errors that are important to avoid when crafting your own —
Being too vague or general
Forgetting to add value or benefit
Not matching the CTA to your content
Placing the CTA in the wrong spot [i.e. burying it in a long caption]
Failing to create a sense of urgency
Not including a CTA at all :(
Remember that successful Call To Action phrases are clear, relevant and creative! This is what will allow you to boost your engagement and achieve your business goals!
In Conclusion
Using a Call To Action in your Instagram marketing offers your followers direction and purpose when they interact with your content.
Whether you are aiming for more likes, followers, shares, or a download or two, OR want to connect with your audience on a more personal level and build trustworthy relationships, CTA’s are extremely important tools for your overall business and Instagram presence.
What is YOUR go-to Call To Action? Let us know! :)
Are you a business owner who finds Instagram challenging? Check out ‘The Social Business Club’ on our website for more information about how we can help you with the Instagram marketing side of your business!