7 Ways To Make Relatable Storytelling Content For Your Brand
There is so much more to storytelling than simply sharing information; being able to connect is the true core of what this practice is all about!
At The Social Snippet, we believe that the most powerful brand stories are the ones that make your audience feel like you understand them and their emotions.
Relatable storytelling ultimately builds trust, evokes feelings and transforms casual followers into loyal fans!
If you are wanting your business’ brand story and content marketing to resonate, we’ll be sharing 7 ways to create relatable storytelling content that both engages and inspires your target audience!
But, for starters —
Understanding Brand Storytelling
Yes, brand storytelling is an aspect of your business’ social media marketing, but its focus goes beyond just promoting products and services, — it is the art of creating emotional connections with your audience AKA why your brand exists, who it helps and how it makes people feel.
Traits Of A Compelling Brand Story
Adds a sense of authenticity to your business.
Builds trust and connection.
Creates a loyal audience base.
Ready To Engage With Your Audience With Storytelling
Okay, time to dive into 7 storytelling techniques behind making relatable storytelling content for your brand! Read on —
1. Begin With Your Audience’s Daily Life
Relatable stories start with familiarity. Focus on your audience’s routines, challenges or simple joys. When your content reflects their everyday experiences, they immediately feel understood and seen. For example, a coffee company brand may share a story about the disarray of early mornings before that first sip of coffee — a moment almost all of us can relate to!
2. Shine A Spotlight On Real People, Not Just Products
Yes, your product and service is important, but people connect with people. Be sure to highlight customer stories, behind-the-scenes moments from your team, or genuine testimonials. Instead of spotlighting what you sell to people, shift the attention to the people who use it — this makes your brand feel authentic and friendly.
3. Tap Into Universal Emotions
Whether it is happiness, frustration, pride or nostalgia, incorporating universal emotions into your storytelling allows your audience to feel a personal connection. For example, a fitness brand could share not only exercises, but the sense of accomplishment and confidence customers experience when they meet their fitness goals.
4. Reveal Transformation, Not Just Results
Instead of only showing the perfected ‘after’, highlight the ‘before’ and the steps in between. When you share how your brand helps people move from challenge to success, the story becomes more relatable and sounds less like a sales pitch. People love to see the journey!
5. Use Simple & Conversational Language
Relatable storytelling should never sound like corporate jargon, but a conversation one would have with their friend. Try writing or speaking like your audience talks, and keep things clear and concise. You can even add in a dash of humour, honesty or vulnerability to make your message more authentic!
6. Incorporate Cultural Touchpoints
Show that your brand is a part of what your audience is already talking about by referencing trends, cultural moments or shared experiences. Whether it’s a nod to popular culture, a trending meme or seasonal tradition, these touchpoints make your stories feel both current and relevant.
7. Be Open About Challenges
There doesn’t always have to be a picture-perfect ending to a story. Sharing the ups and downs of your brand’s journey, or the lessons you have learned along the way, can boost trust and credibility. There is value in transparency, and vulnerability often makes a story more impactful!
Start Your Journey
Relatable storytelling content for your brand isn’t about being flashy — it’s about being authentically yourself!
When your brand content mirrors the real lives, emotions and values of your audience, it creates deeper connections that go beyond products and services.
Kick off your brand storytelling journey, including marketing campaigns, small: share a story from a customer, reflect on a team lesson, or spotlight an everyday moment your audience will relate to.
Over time, these genuine narratives will bring forth stronger relationships with the people who matter most to your business’ brand!
Final Thoughts
What storytelling marketing strategies do YOU use to make relatable content for your brand? Let us know in the comments section below!
And be sure to get in touch with The Social Snippet team via our website or social media platforms if you would like to learn more about our own brand story journey and how we can further assist with your marketing strategy.