8 Tips To Increase Your Brand Awareness On Instagram

Calling all small business owners! Are you struggling to increase brand awareness on Instagram for your biz? If you’re shaking your head ‘yes’, then this blog post is for you!

Instagram marketing has become a powerhouse tool for businesses looking to boost brand awareness. This allows the unique opportunity to reach and engage with a diverse audience! 

However, competition is stiff, so how does one truly stand out from the crowd? Together we will explore 8 different brand awareness tips, and how you can create a strong impact on Instagram!

What Exactly Is Instagram Marketing And Why Should You Care

In today’s digital world, social media platforms are key tools for businesses looking to connect and engage with their target audience. Instagram being one of the most powerful! 

Instagram marketing is the practice of using Instagram’s features and tools to promote a brand, product or service. It involves creating and sharing content on the platform with the overall goal of achieving marketing objectives. Your objectives may be boosting brand awareness, driving traffic, and increasing sales. 

Instagram marketing offers tremendous benefits that can help your business to thrive and achieve success! See below -

• Diverse users base AKA. massive audience reach.

• Visual storytelling power = valuable marketing approach!

• Audience engagement (i.e. Instagram stories, Reels, etc.), brand authenticity, and direct interaction with followers and customers. 

Social media marketing can certainly give your business the competitive edge it may need! :)

Eight Tips To Increase Your Brand Awareness On Instagram 

So, now that we have defined Instagram marketing and its significance to your business’ success, here are 8 important tips to help you build brand awareness on Instagram —

Optimize Your Profile - Your Instagram Profile is the very first impression people get of your brand, so make it count! Take note of profile picture, username, bio and contact information. 

Create Consistent And High-Quality Content - Carefully crafted content is the backbone of your Instagram marketing strategy, and ensuring it resonates with new audiences is tremendously important! A few things to keep in mind in regards to Instagram content strategy include: visual consistency, clear themes, and the use of storytelling. 

Leverage Instagram Features (i.e. Stories, Reels) - Both Stories and Reels are excellent tools for boosting visibility and engagement! Stories allow you to create polls, quizzes and questions to interact with your audience or potential customers. Reels offer the opportunity to create short yet effective video posts showcasing your products, brand philosophy, etc. 

Make Use Of Hashtags - Hashtags are essential in reaching a broader audience! Here’s how to use them successfully —

• Use tools like Instagram’s search feature to find relevant hashtags in your niche.

• Combine popular, niche-specific and branded hashtags to boost your reach.

• Craft a unique hashtag for your brand and encourage your followers to use it! 

  Interact And Engage With Your Audience - Engagement is KEY to building brand loyalty, trust and community! For example, take time to respond to comments, interact with your followers’ content, encourage your audience to share your posts featuring your products or services, etc.

  Collaborate With Influencers - Influencer marketing is a powerful way to reach new audiences! A few tips — Partner with influencers whose followers align with your target market. Make sure the collaboration feels genuine. Finally, use Instagram’s insights to track the success of your influencer brand awareness campaign. 

  Run Giveaways Or Contests - Organizing contests for your followers is a fun way to increase engagement, as well as bring in new audiences! Make it easy for users to participate by simply asking them to follow your account, like a post, and tag friends. Another important piece of advice is to offer prizes that are relevant and desirable to your target audience! 

  Take Advantage Of Instagram Ads - Instagram works as an excellent advertising platform allowing you to target specific demographics and interests, and yes, assist in building brand awareness! Examples of this include: sponsored posts, stories ads and carousel ads. 

Examples Of Brand Awareness Campaigns On Instagram 

Brand awareness campaigns on Instagram are designed to increase the visibility and recognition of brands among its target audiences. Below are a couple of notable examples of successful brand awareness campaigns on Instagram — 

• Nike’s #JustDoIt Campaign - On Instagram, Nike leverages its “Just Do It” slogan through strategic visual content and inspirational messaging. By featuring different athletes, influencers, and everyday people sharing their stories of overcoming challenges, they have created a strong community! 

• Dove’s #RealBeauty Campaign - On Instagram, Dove shares user generated content, testimonials and photos based around body positivity. By using the hashtag #RealBeauty, Dove has been successful in creating a movement that aligns with its brand values and connects deeply with its audience, increasing brand awareness and loyalty. 

Note: Yes, we know these are both large-scale campaigns by global businesses, but they still serve as great examples of how to successfully increase brand awareness, focusing mainly on visual content, unique hashtags, and community :) 

Did you find this blog post helpful? What are YOUR favourite tips in regards to increasing brand awareness on Instagram?

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