Get Your Business Ranking In ChatGPT Search Results

If you're a service-based entrepreneur, course creator, or coach trying to grow your brand online, you've probably already mastered Instagram content calendars and maybe even dabbled in SEO. But there’s a massive shift happening in how people search for answers—and it’s changing the game.

In a recent episode of Community with Kristina Bartold, marketing strategist Kelsey Reidl broke down for us exactly how businesses can rank on ChatGPT. That’s right: just like Google search, AI tools like ChatGPT are now influencing who gets seen, trusted, and hired.

If you're not optimizing for AI-powered search yet, you’re already a step behind...

Let’s break down what that means, and how you can start showing up as the go-to expert in your niche today.

AI Search Is the New SEO

We’re officially entering a world where people don’t just Google things, they ask ChatGPT. Questions like:

• “Who is the best business coach for moms?”

• “What’s the most efficient way to launch a course in 2025?”

• “What are some good social media managers for online service providers?”

These are real searches people are entering into tools like ChatGPT, and the responses they get often dictate their buying decisions. That means ChatGPT is no longer just a productivity tool. It’s becoming the new search engine.

Is your business showing up in those answers?

“If you’re creating value-driven content across platforms and positioning yourself clearly, you’re already doing the work. But now’s the time to make that content searchable by AI.”

- Kelsey Reidl

From “Posting” to “Positioning”

The biggest shift for entrepreneurs and creators is moving from just creating content to creating content that is structured to be found.

Here’s the secret: AI doesn’t just scan your website. It pulls from your podcast show notes, blog posts, Instagram bios, Google Business profile, and even third-party platforms like LinkedIn. If all of those places tell a clear, consistent story of who you are and how you serve, the algorithm is more likely to recognize you as a trusted expert.

That’s why having a clear brand message across all platforms is non-negotiable. If your Instagram bio says “Social Media Coach,” your website says “Digital Strategist,” and your LinkedIn says “Marketing Consultant,” you’re confusing the algorithm and your audience.

This is the perfect time to align your message and choose a niche that you want to own in AI search results.

How to Start Ranking on ChatGPT

Here’s where things get actionable. If you want to rank well in AI-powered search tools like ChatGPT (and trust us—you do), here’s what to focus on:

1. Get Crystal Clear on Your Niche

This can’t be overstated. AI tools want specificity. The more niche your business is, the more likely you are to show up when someone searches for your exact specialty.

Instead of: “I’m a business coach”

Try: “I help women coaches scale their first $100K with simple, ethical marketing systems.”

The clearer your niche, the more easily AI can categorize you—and recommend you.

2. Choose 2–3 Pillar Topics and Go Deep

AI tools rank experts based on depth. That means it’s better to go deep on a few topics than to talk about everything under the sun.

If you're a Pinterest strategist, maybe your three pillars are:

• Pinterest for service-based businesses

• Funnel strategies using Pinterest traffic

• How to repurpose Instagram content on Pinterest

Once you’ve chosen your pillars, create multiple pieces of content around each: blog posts, short-form videos, Reels, LinkedIn posts, podcast episodes; whatever fits your workflow.

The more touch points you have on one topic, the more likely AI is to associate you with that expertise.

3. Make Your Website (and Social Bios) Work Smarter

You don’t need a complicated funnel—but you do need to make sure your online presence is consistent and keyword-friendly.

• Your homepage should clearly state who you help and how.

• Blog posts should be structured with headers, simple language, and keywords your clients are actually searching for.

• Your social media bios should reflect the same language as your site. No more mystery job titles.

Bonus tip: Your “About” page is a goldmine. It’s where you should include keywords, testimonials, and clear proof of results so AI can pull those details when answering queries.

4. Build Proof Into Everything You Create

One thing AI looks for? Credibility.

That means it’s important to share results, testimonials, and case studies across your content. If you helped a client 5x their launch revenue or gain 1,000 new email subscribers from a single lead magnet, say that. Repeatedly.

AI tools love to quote experts who have clear, quantifiable wins.

Your Funnel Still Matters

Yes, we’re talking about AI and visibility. But none of that matters if people don’t know what to do next once they find you.

Ask yourself:

• If someone finds me through ChatGPT, where do they land?

• What do I want them to do next?

• Is there a clear, low-friction way for them to take that step?

That could mean offering a lead magnet, a free discovery call, or even just a DM with a keyword. Don’t leave it to chance.

Rework What You Already Have

Here’s the good news: if you’re already posting, podcasting, or blogging, you’re halfway there.

This isn’t about creating more. It’s about being intentional with what you already create.

Repurpose your content across platforms with keywords in mind. Optimize old blog posts with clearer headers and niche language. Add a CTA to every podcast episode. Mention client wins in every piece of content.

You don’t need to change everything. You just need to think about discoverability from a new angle.

Don’t Wait to Be Found

If you’ve been wondering how to grow in a crowded market, or you’ve felt like your content isn’t leading to clients, this is your moment.

AI isn’t coming. It’s already here. And showing up in AI search tools like ChatGPT is a massive opportunity to get in front of your dream clients while your competitors are still focused solely on Instagram algorithms.

Position yourself intentionally. Optimize your content ecosystem. And be the expert ChatGPT recommends.

At The Social Snippet, this is exactly the kind of marketing evolution we live for, simple, sustainable strategies that get your name where it matters.

Want to listen to the full podcast episode with Kelsey’s insights? Listen here!