How To Repurpose Social Media Posts
Creating fresh and engaging content consistently is no easy task, but savvy content creators have discovered the power of being able to repurpose social media posts.
By finding creative ways to reuse and repurpose social media posts across different platforms and formats, you can maximize your content's reach, engagement, and longevity. And of course, by using what you already have, you'll save tons of time and resources.
So, stick around for some practical tips and strategies for repurposing social media posts effectively!
Why Should you Repurpose Social Media Posts?
Extended Reach: Repurposing content allows you to reach new audiences who may have missed your original posts. By sharing content across different social media platforms and formats, you can increase your visibility, lifespan, and attract followers from different channels.
Save Time and Resources: Creating new content from scratch can be time-consuming. Content repurposing allows you to make the most of what you already have and repackaging it in new ways.
Improved SEO and Search Visibility: By publishing content across different platforms but targeting similar keywords, you increase your chances of appearing in search results and driving organic traffic to your website or social media profiles.
Reinforced Messaging: Reusing content gives you the opportunity to reinforce key messages and themes across your social media accounts. By simply tweaking the format and context, you can reinforce brand messaging and stay consistent.
Increased Engagement: Your target audience may not all be in the same place. By repurposing the same content into videos, infographics, blog posts, etc. you can cater to diverse audiences and increase engagement with your brand.
Note: repurposing is different than cross-posting, where you can reuse content as-is. Some social media platforms have similar content types and whenever possible, you can post content without changing anything. For example, the same video can be posted as a Tiktok, Instagram Reel and YouTube short. Want to start using Threads? Look to your Twitter/X posts to repurpose or cross-post.
However, often content will need to be updated for relevancy, audience demographics, and content type.
Here are some of our favourite ways to repurpose social media content:
Repurpose Blog Content
If you have existing blog content, you can pull key quotes, tips, statistics, or insights and share them as social media posts. You can also create visually appealing graphics or infographics to grab attention using free tools like Canva.
How to Guides
Do you have any great how-to tutorials? There are so many creative ways to display this information, whether its steps listed in a blog, a reel, a carousel with graphics/pictures, a YouTube video, a story series, an infographic, or a website freebee.
Create Video Content from Blogs, Podcasts or YouTube
If you aren't already recording video of your podcast, it's time to start! One podcast recording or long form YouTube video can be cut into tons of engaging video clips for Instagram and Tiktok (or even pull key quotes for a graphic or caption!). Record yourself discussing key points from old blog posts to share on YouTube, Instagram, or LinkedIn.
Share User-Generated Content
User-generated content not only provides social proof but also encourages community engagement and interaction. You can repost (with permission, of course) photos, testimonials, stories, or reviews from satisfied customers or brand advocates. Google reviews can easily be made into graphic carousels, stories, tweets and more!
Update Older Content
Chances are there’s a topic you’ve used before that is still relevant but could use a refresh or some additions. Look to some of your top performing posts and see if you can reuse the content with new tips or insights to share. This way you don’t have to start from scratch but can still generate new buzz.
Turn Social Media Posts into Blog Content
Convert successful social media posts into longer-form blogs or case studies. Expand on topics that resonate with your audience and provide additional insights, examples, or tips. You can also repurpose user-generated content or social media conversations into blog posts by curating and adding your commentary.
Create Galleries or Collections
Compile related social media posts into galleries or collections that tell a cohesive story or showcase a specific theme. Instagram, Pinterest, or Facebook offer features that allow you to create albums or collections of photos, videos, or carousel posts. Organize your content in a visually appealing and narrative-driven way to engage your audience.
Repurposing social media posts is a smart and efficient strategy for maximizing your social media marketing efforts. Whether you're transforming blog posts into social media updates, creating video content from podcasts, or sharing user-generated content, repurposing offers endless opportunities to connect with your audience and extend your reach.
It’s not meant to replace new content, just a way to supplement and make the most out of what you already have. So, next time you're feeling stuck for content ideas, look no further than your own archive!