What Do I Post In My Instagram Stories?
As a business owner, it can be hard to know what to post in your stories. Morning walk with the dog? Lunch with a friend? Personal development book you’ve been browsing through? All good options, but I can understand why merging the personal and the professional can be so overwhelming and uncomfortable.
We are taught from a young age to leave the personal at home, and work should be strictly professional. These are old rules and need to be revamped. Social media has changed the game of businesses and has turned every business into an online business in some way. I’ve said it before, will say it again, and have said it to every single one of our clients, people want to buy from people and feel like they know you. Stories are an easy way to do that without having something live in your feed for a long time!
Day in the Life – bring folks with you through a day in the life of your business! From where you pick up your local coffee (and don’t forget to tag the location or your favourite barista!) to a time-lapse of you working at your desk, everyone is interested in how you live!
Instagram Stories For Business
You might be wondering what to put in your stories, especially if you are still hoping to stay close to that professional line that we all love so dearly! Below are some ideas of things you can post in your stories, as a business owner.
What you are reading and listening to – I can’t stress this one enough, because even if your business is not about books, these posts are community-building posts that help us build relationships with your ideal client. Share your favourite podcast episode with a question box of something you are wondering, and it is extremely likely you’ll get many wonderful responses.
Resharing posts – You don’t need to reinvent the wheel! Post something you find interesting or thought-provoking into your feed, even if it is a little off-brand but reflects your values or perspective.
Market research – SO many people underutilize stories for a great way to poll your audience on what they want to see, know about, and who they are. Hot tip: make sure your Instagram is a business account for all of the really great insights it can give you
How To Use Instagram Stories To Grow Your Business
Partnerships – Tagging other people in your stories and have them tag you is an incredible resource! You are now being featured on other pages in front of completely new audiences, which often converts into new followers.
That being said, these are just some of the ways that you can utilize stories to grow your business, but remember, it works differently for everyone, everyone has a different comfort level and you need to do what is right for you!