8 Easy Ideas Of What To Post On LinkedIn
network, engage with clients and peers, and generate valuable leads. But what kind of content should you be sharing? Is it the same as what you'd post on other social media platforms?
Why should I have a LinkedIn Profile?
LinkedIn is amazing for making connections with potential clients, mentors, collaborators, and employees. It helps you build authority and reputation in your field and gets you in front of different people than other social networks. It’s also great if you’re seeking engagements, networking opportunities or conferences. Think of it as building your brand, educating your audience, and expanding your circle.
Can I post the same things to all my social networks?
Yes and no. You can repurpose content from your website, blog or other social media accounts, but your LinkedIn company page should take on a more professional tone. You’re trying to build business relationships, and your content should reflect that. Approach it with the mindset of genuinely getting to know people and providing value, rather than going for a hard sell. Like other social networks, videos and photos perform well, so be sure to include eye-catching visuals in your LinkedIn posts.
Here are 8 LinkedIn post ideas:
Company News and Updates
Keep your audience in the loop about what's happening within your business. Announce product launches, milestones, events, and news. Give your audience a backstage pass with behind-the-scenes content and employee spotlights. These posts not only provide a human touch to your brand but also help build trust and transparency. But like any social platform, nobody likes a constant sales pitch, so be careful to not go overboard with promotional content.
Educational and Informative Posts
Education should be the bread and butter of your LinkedIn content strategy. Share tips, hacks, and industry insights that resonate with your network. Establish your business as a knowledgeable authority in your field by crafting blog posts, infographics, or engaging videos that provide genuinely useful information. LinkedIn is also the perfect platform for sharing original research, long form content and market studies.
Pro tip: LinkedIn posts without links and CTAs tend to get far higher engagement and often do better with LinkedIn's algorithm. Focus on starting conversations rather than driving traffic.
Customer Testimonials and Case Studies
Showcase the value of your products or services through real-life success stories. Highlight a customer testimonial or case study to build trust and show the tangible benefits of working with your business. Let your fans do the talking for you!
Thought leadership content
Were you quoted in a paper, magazine or article? Did you speak at an event or conference? Were you a guest on a podcast? Do you offer an eBook, webinar or guide? You don't need to be a decorated expert to be a thought leader, you just need to have something new and interesting to say. These types of posts can help establish you as a valuable and credible resource.
Curated Content and Industry News
In addition to creating your own content, share relevant industry news, trends, statistics, articles, and reports. It shows that you're informed and encourages engagement and discussion.
Polls and Surveys
Interactive content like polls and surveys are an excellent way to start meaningful conversations. Get to know your audience by asking for their opinion on relevant topics. Not only will you open up interesting discussions and build genuine relationships, but it can also be used as your own mini market research.
Answer frequently asked questions
Be proactive and share answers to your customer’s questions before they ask! Address common queries from your business or in your industry/field. It positions you as an expert and saves time for both you and your followers.
Have fun
Just because LinkedIn tends to have a more professional tone, it doesn’t mean it has to be boring! Throw in something fun or lighthearted to show off your brand’s personality and make your followers smile. A relevant, relatable, and funny quote could create a great discussion!
Your business can shine on LinkedIn by being authentic, informative, and engaging. There are so many opportunities to build client, business, and peer relationships, provide a lot of value, and establish yourself within your field. We hope these LinkedIn content ideas have sparked your inspiration!