How to Create Instagram Pinned Posts That Align With Your Goals
What is the first thing that people see when they visit your Instagram profile? Your pinned posts, of course!
Pinned posts are essentially your “digital” welcome mat, and if used correctly, they can do so much more than look visually pleasing on your page.
Indeed, they have the power to strategically guide people toward your Instagram goals as a business.
But, where to begin?
In this post, we will be diving into how to create pinned posts that are not only eye-catching, but intentional, goal-driven and conversion-ready — whether you are working towards growing your audience, building trust or making sales!
First, let’s get clear on your Instagram goals —
Before you pin anything, narrow down the reason WHY you want to be on Instagram in the first place. What are you trying to do with this particular platform?
Here are a few examples of common IG goals:
Grow a community or target audience.
Build your email list.
Make sales with your products and services.
Educate or provide value.
Establish your brand authority.
Your pinned posts start to work for you when they are tied to your goals, so be fully confident here!
What Makes A Great Pinned Post?
When crafting your pinned posts for Instagram, keep in mind that they should:
Speak directly to new visitors.
Be easy to understand without context.
Offer clear value or next steps.
Highlight your BEST content — high engagement, relevance AND alignment with your IG goals!
Choosing (or Creating) Posts That Support Your IG Goals
As an example, let’s say your goal is to book more clients — Your pinned posts might be:
A Behind-The-Scenes Reel revealing your process.
A testimonial carousel post.
An introductory post showcasing your services and how to work with you.
If your goal is to grow your audience, perhaps you would pin:
A “Start Here” or “Who Am I” post.
A relatable Reel that speaks directly to your area of expertise.
A tip or lesson that hints at the kind of content you consistently share.
Insider’s Tip: Ask yourself — if this was the only content someone saw from me, would they have a strong understanding of who I am, what I offer and what to do next? If the answer is no, tweak it or work on pinning something stronger.
Make It Easy For Your New Visitors To Take The Next Step
Often people will make the big mistake of posting something great, but then not guiding the viewer toward a next step.
Your pinned post should ALWAYS include a clear, goal-aligned Call-To-Action, such as:
Follow for more [niche] tips!
DM the word ‘Start’ to learn more.
Grab the FREE guide at the Link In Bio!
Check out our previous posts to learn more about [topic]...
Be mindful of not sounding too salesy, but clear and direct.
BONUS TIPS
Pin your BEST THREE - not based just on likes, but on relevance to your IG goals.
Update seasonally or quarterly - Be sure to unpin old promos or outdated messaging, and create new ones that are fresh and relevant.
Design on first impressions - Good lighting, easy-to-read text and intentional visuals go a long way… Yup, people often judge by the cover!
Repurpose! - You don’t always need to create new content — sometimes all it takes is for you to reframe and re-caption your existing best work!
Final Thoughts
Do you need a bit more confidence in this department before you dive in? We are here to help with all things content and social media marketing for your business! Check out our services here, and don’t hesitate to get in touch with our team for further details :)