How To Repurpose Your Podcast Into 10 Pieces of Instagram Content
From scripting to recording, and editing to promoting, it’s safe to say that creating a podcast takes effort! But, when you stop at just publishing the episode, unfortunately you are leaving tremendous value on the table. Instagram is the superstar platform for extending your podcast’s reach, and with the right strategy, one podcast episode can give you 10 or MORE engaging pieces of content that will boost your social media online presence! Need a little help and inspiration? We’re breaking down how to repurpose your podcast into 10 pieces of Instagram content, so read on —
What Is Podcast Repurposing And Why Is It Important
Podcast repurposing is the act of taking content from a podcast episode and transforming it into other content — such as blog posts, video clips, social media posts, or emails — to reach a wider audience and to lengthen the life of your content.
Here are a few reasons why podcast repurposing is a game-changer —
Maximizes Your Effort – When you’re spending time and effort researching, recording and editing each podcast episode, don’t let all of that work live in just one place. Repurposing allows you to squeeze more value out of a single content piece!
Reaches Different Audiences – Don’t forget that not everyone listens to podcasts! Some might prefer reading or watching video content (i.e. Youtube), etc., so repurposing helps you meet people where they are and in their chosen format.
Increases Visibility And Engagement – When you transform your podcast into social media posts, Reels, Carousels, or blog posts, you are increasing your chances of being seen and followed, especially on platforms that thrive on consistent, fresh content!
Improves SEO And Discoverability – Repurposing into written content types such as blogs or show notes, helps you to rank for keywords and get discovered via search engines, not solely podcast directories.
Strengthens Key Messages – Repetition is powerful in getting people to remember! By sharing the same core message in different ways, you are reinforcing your thoughts and ideas, and building expertise and authority in your niche.
How To Repurpose Your Podcast Into 10 Pieces of Instagram Content
Okay, let’s jump in! Here’s how to break down your podcast into 10 pieces of bite-sized Instagram content that will stop your audience from scrolling —
Clips – Take your long-form podcast episodes and break them into short video moments that capture attention in just a few seconds, provide quick value or insight, and make people want MORE. A few Clip themes you can try include Hot Take Clip, Relatable Clip, or Behind-The-Scenes Clip.
Mash-up Reels – Create Reels that either sum up your podcast episode or remix guest reactions or commentary with trending audio. This works to increase discoverability through the algorithm!
B-roll Quotes – A B-roll quote video combines an insightful audio quote from your podcast and stock video footage (B-roll) supporting the message, along with captions or text overlays for clarity. It is one of the most engaging ways to promote your content, especially on Reels!
Carousels With Key Takeaways – A carousel post that highlights main points from your podcast episode is perfect for better engagement, a boost in the algorithm when people save your post, as well as providing value even without having to listen to the full episode.
Comic Or Graphic Pictures – These visual storytelling formats help to bring your podcast ideas to life, making content fun, memorable, and shareable for followers. There is no doubt that illustrated content is highly engaging, and much more likely to be shared and saved!
Quote Static Posts – These kinds of posts are an easy and effective way to fill your feed — it simply involves pulling valuable content directly from your own voice as podcast host or from your guest’s insight. For best audience engagement, choose quotes that are short and punchy, emotionally resonant, or relatable and bold!
Story Sets With ManyChat Funnels – Instagram Stories are great for quick, swipeable content and ManyChat automates your DMS and turns casual podcast listeners or followers into engaged subscribers or even leads. End result? More listens, more leads, and more content with less effort!
Just Live Or Coming Soon Graphics – “Just Released” or “Coming Soon” graphics is a fast and effective way to build anticipation and increase visibility without the effort of re-editing audio or writing long captions.
Audiogram – To highlight the most thought-provoking and emotional moments of your podcast, use short, high-impact audio snippets, pairing them with a waveform animation and captions. Tools such as Headliner, Wavve or Descript can assist you here.
Personal Reflection Story After Episode – Deepen your connection with your podcast audience by revealing your real-time thoughts, emotions, or behind-the-scenes lessons after recording or releasing your episodes. This will strengthen trust, as well as encourage engagement!
Final Thoughts on How To Repurpose Podcast Content
Repurposing your podcast into Instagram content is all about smart work, not difficult work!
By transforming your long-form episodes into snack-size new content, you’re not only saving yourself time, but you are also maximizing the impact of every conversation you publish on your podcast channel!
Be sure to choose the formats that align best with your target audience, and start showing up consistently, not only through Instagram, but across multiple online platforms as well. You can see examples of this on our YouTube Channel and our Pinterest Board.
Baby steps first, though! And that’s where we come in.
If you’re at a loss and need a bit of basic guidance in your podcast marketing to help get you started, we’ve got you covered!
Reach out to The Social Snippet team via our socials or website, and let’s chat. 🙂