How To Create A LinkedIn Carousel Post Using The 'Documents' Feature
Did you know that the Carousel post on LinkedIn has the power to boost your business’ reach and engagement? That’s right! LinkedIn’s ‘Documents’ feature allows you to upload a multi-page PDF that followers can swipe through like a mini slideshow, and you don’t have to be a designer or editor to create one! When done correctly, the LinkedIn Carousel post stops the scrolling and encourages major interaction! So, where to begin? In this blog post, we’ll offer you a guide on how to create a LinkedIn Carousel post that gets noticed! Read on —
What Are LinkedIn Carousels
LinkedIn Carousels are swipeable multi-page posts that can be created by uploading a PDF file using LinkedIn’s ‘Documents’ feature. Carousels allow you to tell a story or share ideas across several ‘slides’, making them much more interactive and engaging than regular images or text posts.
Key Features Of LinkedIn Carousels
Uploaded as PDFs - Each PDF page becomes a swipeable slide.
Swipe Design - Your audience can swipe through to view more slides, similar to a mini slideshow.
Visual First - They grab attention with large fonts, visuals and eye-catching design.
Engagement-boosting - Because followers interact with the post, they often get more reach and reactions.
What Can You Use LinkedIn Carousels For
LinkedIn Carousel posts can be used for a wide range of content types that benefit from a visual, step-by-step, or story-driven design. Here are a few examples of what they are great for —
Educational Content / How-To Guides
Industry Stats Or Trends
Case Studies / Success Stories
Business Tips & Tricks
Event Highlights
Product Or Service Features
Team Introductions
Portfolio Showcases
How To Create A LinkedIn Carousel In Steps
Now let’s dive into the nitty-gritty! Here’s how to create a LinkedIn Carousel post with the ‘Documents’ feature for higher engagement —
Plan Your Content - Kick things off by deciding your message or idea. Great Carousel marketing themes include: Tips/how-tos, step-by-step guides, mini case studies, listicles, etc.
Craft Each Slide - For LinkedIn posts, you can use tools such as Canva (free fixed templates), PowerPoint (export as PDF), or Adobe Illustrator (for more advanced visuals).
Quick tips for each slide —
Use large and bold fonts.
Keep it simple with one idea per slide.
Be sure to contrast text with background.
Add a captivating first slide AKA. your hook.
Incorporate a Call-To-Action (CTA) into your final slide.
Export As PDF - Once your slides are all set to be posted, export your design as a PDF file. Note: Save it in landscape (horizontal) format as this works better for LinkedIn’s layout.
Upload To LinkedIn -
Head over to LinkedIn and start a new post
Click the “Document” icon
Upload Your PDF
Add a title (this will be seen in the preview)
Write an engaging caption for your post that includes a hook, context and CTA
Post And Engage! - Once your carousel has gone LIVE, reply to any comments, express your thanks to those who have engaged, and reshare to your story, company page or social media platforms if relevant.
BONUS TIPS
Use branded visuals so that your audience can recognize you more easily.
Repurpose existing content, whether from social media, blog posts, presentations, etc.
Work out your content schedule AKA. learn the most optimal time to post.
Keep an eye on your analytics to refine future posts.
Why Carousel Posts Work
A few reasons why Carousel posts work very well for engagement —
Interactive - Viewers can swipe through, which increases time spent on your post.
Easily Grasped Info - Each post offers a simple insight or idea.
Visual - Eye-catching graphics or bold text is extra noticeable in feeds.
High Value - Extremely effective for tutorials, social media marketing or campaign, storytelling, etc.
Final Thoughts
Carousel posts are one of the most powerful features of your LinkedIn profile, but it is often overlooked when it comes to engagement strategy.
By using the ‘Documents’ feature in a creative manner, you can provide value, showcase your expertise, and grow your audience — one slide at a time!
Have you tried Carousels yet? We’d love to hear your experience! Reach out Kristina and chat with us on LinkedIn :)